When entrepreneurs begin to enjoy business growth, they often encounter time management challenges. They feel overwhelmed as they juggle more projects, bigger jobs and more queries.
For instance, I once hired a wonderful web designer I'll call "Wendy." Wendy was just starting out so she was willing to do a lot and accept a low fee.
But I am not the only one who finds hidden treasure. Soon Wendy was juggling more clients than she could handle comfortably. And she wanted a life, too.
As a client, I became frustrated. Suddenly I couldn't phone Wendy for last-minute requests. My projects disappeared in a black hole.
What could Wendy do? If she were my copywriting client, she would let her website do the driving. She would create a page for client policies and clearly state what she needs from clients to provide great service.
Here are 3 policies Wendy (and any busy entrepreneur) needs to clarify on the website.
(1) How much notice do you need from your clients? You need notice of a new project coming in and notice of cancellations.
I asked Wendy to redesign my business card for what seemed like the millionth time. "Sure," she said, "I can do this."
But when? I wasn't her only client that week. Wendy needs to manage her client expectations. For example, she could write: "3 days notice to start a business card and 7 business days to schedule a blog theme."
For phone or live consultations, 24 to 48 hours has become the standard cancellation notice for everything from massage therapists to medical services. Design and writing professionals need a kill fee -- an amount that will be surrendered if your client cancels mid-project.
(2) What is your turnaround time? How many business days do you need to give clients the quality work they deserve?
For my own copywriting service, I have learned to ask for 10 business days for a project where I used to quote 5 business days or less. But now I'm busier. I can't work on just one project this week. So I need to stretch out my delivery time and charge extra for rush jobs.
I have no idea how long it takes to design a website or a business card. But if the designer needs one, three or five business days, I need to know.
(3) What do you need to get started on a project for a new client? Your website should help you do away with no-fee get acquainted calls.
As you get busy, even a get-acquainted call represents an investment of time -- an opportunity cost, as accountants say. I recommend offering a paid small sample of your work. For copywriting, it's a diagnostic project. For consulting, it's a one-hour call.
My system allows clients to deduct the cost of the initial call if they move on to a bigger project. We both win if we achieve the client's goals with just the Diagnostic. And I work with clients from the first moment instead of trying to sell and close.
I've also found that I can let my website do the driving so I get fewer requests for phone calls. I recorded a couple of teleseminars so prospective clients can hear my voice. They listen as I answer questions and do one-minute makeovers on callers' websites. And after an hour or so, they feel they know me.