Kathy Alice
Kathy Alice has been in the technology industry for 20 years. She helps business owners and marketers bridge the technical gap. She loves finding innovative solutions and sharing them with online business owners.
Articles by this Author
Why Split Testing Can Be Too Much Of A Good Thing
- By Kathy Alice
- Published 04/8/2008
- Converting Traffic
- Unrated
Split Testing (also known as A/B testing) can be a powerful tool to improve your site conversion rates, but it's results can be misinterpreted. Knowing how to put the results in context will help you make better choices.
