Marketing is the biggest job of a CEO. Without an effective marketing plan you will have no customers. Listing your website in online directories is the final step you should do, after you have done proper marketing planning.

Optimization as the Americans call it, is the practice of modifying a website so that it is considered to be search engine friendly.

Malaysians are quickly moving into online e-commerce business. Broadband users are doubling every few months or so. Wireless and mobile broadband use is on the increase. People used to surf the Net in places like Star bucks and Coffee Bean.

There are two types of advertising, general advertising and directional advertising. General advertising means telling the public about your product.

You are new to online e-commerce. You have just done up your website. And you have done the final step of listing your website in top advertising directories.

If you have just created a website and are thinking of listing it in online advertising directories in Malaysia you have made the right choice. However, you should try to avoid those sites offering free advertising.

Most people do not know where their advertising campaign went wrong. They have carefully identified their niche market. They have planned their logistics, analyzed their products strength, weakness, pricing, package, etc.

You have carefully planned your marketing and advertising campaign. You have launched your product in the market in Malaysia. You have also made sure that you list yourself in both and online and off line directories in Malaysia.

You cannot hide from it. Whether you are driving by a billboard, listening to the radio or flipping through the TV channels, every advertisement has to go online advertising creating broader coverage.

Market research is one of the most valuable selling tools a show organizer has. Up to the minute, accurate market data arms you with the type of valuable information you need to sell your show to potential exhibitors